Ochsner Receives Four Pelican Awards for Marketing Campaign

Added on Apr 27, 2008 | Filed Under: General News

Louisiana Society for Hospital Public Relations & Marketing Presents Prestigious Awards

NEW ORLEANS - Ochsner Health System's Marketing Department received outstanding accolades for four creative pieces from its 2007 campaign. Chosen for Pelican Awards by the Louisiana Society for Hospital Public Relations and Marketing were the following collaterals:

  • Physician Notes
  • Pregnancy Handbook
  • St. Charles Avenue Direct Mail
  • "Ochsner in 2007" video

All submissions were critiqued by healthcare marketing executives in the Gulf South region, including Alabama and Mississippi. The Pelican Awards were presented on Friday, April 25 at the LSHPRM Spring Conference in Baton Rouge.  Pelican Awards recognize distinguished medical institutions who've demonstrated measurable results and unique creativity with limited resources and budget.

"This year's awards are particularly significant for Ochsner as they highlight our re-branding of the System and stand out among fierce state-wide competition," says Juliette Thompson, Assistant Vice President of Marketing and Public Relations for Ochsner Health System.

Ochsner was recognized with a Certificate of Merit for unsurpassed national media relations in April 2003.

- For additional information, visit The Louisiana Hospital Association at www.lhaonline.org.

Ochsner Health System (www.ochsner.org) is a non-profit, academic, multi-specialty, healthcare delivery system dedicated to patient care, research and education.  The system includes seven hospitals and over 35 health centers located throughout Southeast Louisiana.  Ochsner employs over 600 physicians in 80 medical specialties and subspecialties and 450 clinical research trials annually.  Ochsner was ranked one of the "Best Places to Work" by New Orleans CityBusiness in 2005, 2006 and 2007 and received the Consumer Choice for Healthcare in New Orleans for 12 consecutive years.  Ochsner was ranked as "Best" Hospital by U.S. News and World Report in July 2007.  Ochsner has over 10,000 employees system-wide.

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